What do you think about when you think about Easter? Many Canadians have traditions. Your traditions may involve eggs, chocolate and family get-togethers. Or your traditions may involve a more spiritual bent towards church and a reflection on the resurrection of Jesus Christ. Regardless, I fear that millions of Canadians who attend church for Good Friday and Easter this weekend, won’t act Christian – even at church! Let me explain.
This winter in the Learning Centre we did a series on outreach and evangelism based on a strategy developed by Dave Ferguson. We talked about the SPAM that fills up our in-boxes despite the fact that almost no one ever responds to it. Spammers keep sending out their junk e-mail because it costs so little and might reach a few. It’s possible to approach evangelism like a junk e-mail spammer: caring very little for the collateral damage as long as we get the message out.